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Market researchers collect information about markets and customers in a scientifically organized manner. For every business organization, information and data gathered through market research is the prerequisite of planning business development and marketing strategies.
A bachelor’s degree is the minimum requirement for most market research obs. A strong background in English and working knowledge of marketing, economics, statistics, psychology, sociology and political science is useful. Most B-Schools and business management institutes in India offer special market research modules in the standard bachelor of business administration (BBA) programme, while a Master of Business Administration (MBA) is the preferred postgraduate course for aspiring market research professionals. There’s also an option of Master of Marketing Research (MMR).
The market research industry is on a roll. Companies which believe that the customer is king are increasingly relying on market research for product roll;-out, diversification and investment decisions.